Head of Production


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After 10 Years in Cairo’s office, the leading hub of creativity for many years in the Middle East, Shereen has been assigned to lead Leo Burnett’s Dubai’s Production Department, and from there her Groupe Integration for Publicis Communication has started, leading on main regional campaigns across all clients and brands.

She has been very lucky to grow up working with great creative leaders, who have helped her shape her creative taste and knowledge, that helped her best to stand out among others. Being also raised among the best communication leads, gave her strength and great knowledge in understanding client’s nature, goals and objectives, giving them the utmost support to achieve them.

Shereen produced for Multinational and Local clients across all industries, global campaigns for McDonald’s, Bel, Kellogg’s, Danone, Juhayna, Savola, Nestle, Masterfoods, Ferrero, Birell, Kraft, Masafi, P&G, Orange, Vodafone and du Telecom, Omantel, Philip Morris, Carrier, Samsung, Emirates Airlines, Emirates NBD, Qatari Diar, SCIP, LinkDSL, Melody Entertainment, Spotify, Majid Al Futtaim, GMC, Mercedes, Uber, AXA, and many more. 

Her work throughout the years has been shortlisted and awarded in multiple International forums, few in Cannes Lions, D&AD, LIA, more than 50 Lynx Awards, Effies, along more than 50 various awards for a long list of various campaigns and clients.

Shereen believes a producer should be a great storyteller, who is up to produce anything and make it a great production. Its form, scope or budget should never matter. She believes that content has always been the king and will continue to be. One simple great idea with few talented people committed to deliver a piece of content that can move human beings, can always create magic!